A clear-thinking, results-
orientated marketing consultant
with over 25 years of experience.
Candid. Creative. Collaborative.
Does your business need help to take your marketing activities to the next level?
Could your direct marketing investment be delivering better results?
Do you have a customer database but don’t know what to do with it?
Need help launching a new product or service?
Can’t afford a full-time marketing manager?
If your answer is YES to any of the above, I would love to help you with practical, common sense, affordable business and marketing solutions that deliver results.
Marketing Consulting
Marketing Strategy
Marketing Plans
Campaign Project Management
Marketing Audit and Review
Copywriting
My career started with eight years learning the direct marketing and mail order disciplines in the rigorous environment of Readers Digest.
This was followed by a 2-year period at Ogilvy & Mather Direct as their Direct Marketing Consultant before starting K&B Direct – a specialist interactive and direct advertising agency.
Managing K&B Direct for 25 years, I worked with many blue-chip clients such as Old Mutual, Clicks, RCS, Direct Axis, Southern Sun, amongst others, across retail, financial and NGO industries.
My role was to interpret client objectives, provide marketing and advertising solutions, and implement large scale campaigns and projects with my client service team. The Clicks ClubCard Loyalty Programme was an anchor client for 20+ years so I have a thorough knowledge of loyalty and direct marketing programmes.
Leading a client service team in an advertising agency environment honed my skills in service excellence, teamwork, good communication, and meeting deadlines. I work well with creative people and can critically assess and guide creative work and process.
I will immerse myself in your business to understand the challenges you face and the objectives and goals you want to achieve, and work with your team in an open and collaborative way with regular check-ins to assess progress against agreed deliverables and deadlines.
If creative work is a required outcome of the assignment, I can assist by either working with your own creative people or through my freelance team.
The aim is a win-win agreement that works for both you and me.
You can choose from either:
My once-off hourly rate is R750 but this can be negotiated for a retainer or fee-based project. Our first meeting is free.
